Zain Group plans carry out a series of developmental projects in preparation for a fresh start in its primary markets, the group said. 

The telecom company said reviewing and updating its business and marketing operations was necessary in order to enhance the company’s new approach to operational strategy and growth plans.

During the Zain Group strategy meeting that took place on the sidelines of the Mobile World Congress in Barcelona, CEO, Nabeel Bin Salamah, said: 'We are preparing to implement a range of developmental projects at all our operations through a series of initiatives and innovative services that will add value to our customer base at this vital time.

"Our new developmental projects will achieve high levels of efficiency, allowing the group to provide flexible communication services in line with the best global standards,' he said.

He added that group's goal now is to make the best use of future growth opportunities, as well as to develop its business in key markets.

The meeting gathered a large number of group and operations executives and decision-makers from across the region, all keen to exchange ideas, plans and experiences with respect to its operational activities.

'As we approach new inflection points in this continually evolving and dynamic industry, there is a higher demand from our customer base, of over 40.2 million, for us to maintain our levels of excellence and innovation in our products and services,' Bin Salamah added.

'In spite of limited growth opportunities in some markets, and the competitive challenges present in all our markets, Zain Group is relying heavily on the development plans and modernisation programmes currently being underway to strengthen our competitive positions in our key markets,' he concluded. – TradeArabia News Service