Leading regional IT provider and innovator, Estarta Solutions, has concluded the implementation of  a business intelligence (BI) solution at Arab Potash Company (APC), 

Based on Microsoft SharePoint and SQL Server, the BI solution aims at providing the APC with a centralised database that captures and analyses data, and issues reports spontaneously, a statement from the company said.

The system also seeks to link the database to the concerned departments to assess progress, boost productivity, and increase the work efficiency of the sales and marketing department.

Rami Malkawi, head IT department, APC, said: “The BI solution will help us unify the way we explore data and provide the required information through info-sharing environment; that can be easily used by the administrative sections to analyse the overall performance and take strategic decisions to solidify our company’s competitiveness.'

'Moreover, the employees at the sales and marketing department will be able to save their time and effort in retrieving information and this will facilitate work and increase our sales,” he said.         

Husni Khuffash, country manager, Microsoft Jordan, said: “Microsoft BI tools were implemented by our strategic partner Estarta to enable Potash business to have better insights about the performance and profitability, making them able to take the right decisions based on a realistic data-connected view.”

“The power of integration in Microsoft technologies and our strategic partnership with Potash ensured the customer attains the best return on their investment while maintaining the best integrated user-experience possible,' he said.

“Business Intelligence enables the company’s decision makers to timely access the right information, and transform it into insightful knowledge and smart decisions to improve the performance management. Additionally; it could be merged seamlessly with systems and multiple-data sources in the company’s infrastructure,” Estarta’s acting CEO, Samir Abu Nemeh, said.  

Estarta Solutions, which has a qualified expertise in designing and implementing e-services, provides technical and practical software solutions that advance the efficiency of institutions and increase their productivity, the statement said. – TradeArabia News Service