In an attempt to interact in a more developed way with its Twitter users, Mobily is integrating Twitter usernames with its internal system for customer care CRM, allowing the company’s social media team to get the user’s full information and history.

Once a user tweets to @Mobily1100, which is Mobily’s account on Twitter for customer care, his information will be received by the team, said a statement.

The Mobily initiative will be counted as the first of its kind in telecommunication companies all around the world, it said.

This method mainly allows customers to add their usernames to their information in the customer care database, and get instant response to their complaints or enquiries.

Mobily said that the process is to reply to customers’ queries immediately in a (mention) with the request number and then provide details through their personal accounts automatically.

Khalid Al Kaf, CEO, Mobily, said: “Technology revolution and social networks have become the backbone of our daily lifestyle and Mobily will pay the effort to enrich its customers with different applications and products which allies with the company strategy in customer care”.

Facebook, YouTube and Google+ have an active account for Mobily to get in touch with its customers more easily, the statement said. – TradeArabia News Service