UAE-based telecommunications company, Etisalat, is offering its post-paid customers more than double the value on its upgraded MyPlan service bundles, as part of its New Year celebrations.

The value-packed MyPlan packs offer up to three times more international calling minutes, more than twice as many national SMS’ and up to five times more mobile data, at no extra charge. As part of the packs, customers still qualify for a free or discounted handset, once every year, a statement from the company said.

Customers can also choose to take up to 135,000 free ‘more’ reward points, that is equivalent to Dh1,350 ($369.43).

Existing post-paid customers who subscribe to MyPlan packs will automatically be upgraded to receive the extra minutes, SMS’ and data allowance.

Based on customers’ subscription, they will receive extra benefits without having to opt manually. New post-paid customers can choose between basic, plus, extra or ultra packs and receive free welcome talk time of Dh125 ($34.21) on signing up for a new connection.

Matthew Willsher, chief marketing officer, Etisalat, said: “MyPlan packs provide customers with highly customised options designed to suit their everyday mobile telephone requirements. The new, improvised bundles and add-ons are very high on flexibility and value-for-money.”

As per the pack subscribed to, customers are eligible to get a free or discounted smart phone, the statement said.

“Upon subscribing to the any MyPlan pack on a 12-month contract basis, customers can enjoy the latest mobile devices ever year for free or a reduced price. For example, new ultra plan customers can now choose to receive BlackBerry 9360 and the BlackBerry Bold 9790 for free, or Nokia N9 for only Dh199 ($54.46),” Willsher said.

“Etisalat’s new packs also provide data-demanding customers with greater flexibility and convenience with add-ons of 1GB, 2GB or 5GB. In addition, customers can enjoy mobile internet at the country’s lowest out-of-bundle data usage rates at Dh1 ($0.27) per MB and at 50 fils ($0.14) per MB for add-on data’, added Willsher.

MyPlan customers additionally enjoy off-peak international calling rates at more convenient hours (8PM to 8AM), from Saturday to Thursday and throughout the day on Friday, the statement said.

Customers choosing international minute add-ons – 100, 300 or 600 minutes, over and above the standard packs, stand to benefit with as low as 75 fils ($0.21) per minute for international calling.

National calls and text messages outside of the subscribed packs will be charged at the regular rate of 30 fils($0.08) per minute for local calls and 18 fils ($0.05) per text message. A one-time call set-up fee of 5 fils ($0.14) will be applied to local calls outside the package, it said.

Customers subscribed to any of Etisalat’s discounted international calling plans such as favorite country plan and super off-peak plan can also subscribe to MyPlan and avail the discounts and benefits offered in the new bundles. – TradeArabia News Service