HP Middle East today announced Ayman Dwidar as the new Middle East enterprise storage, servers and networking channel manager, effective immediately.

He comes to the role from within HP, where he moves from working as business manager for the blade system in the Middle East Mediterranean and Africa region to take on the responsibility of overseeing and managing HP Middle East’s relationships with its extensive channel partners.

The new appointment will help HP Middle East to expand its channel operations by building on the strong foundations already in place, with Dwidar focusing on driving a sustainable and predictable business channel, a statement from the company said.

He will also prioritise reaching out to new partners across the region, developing HP’s business and drive specialisation in channel to sell the complete ESSN portfolio.

Dwidar has more than 15 years experience in the IT industry, with his immediate role before joining HP at Dell Middle East, operating in various sales and management roles, the statement said. – TradeArabia News Service