Leading telecom operator Zain Kuwait has selected Turkcell Technology's campaign management system for extending more personalized offers to its customers.

Turkcell Technology, a leading R&D company in Turkey and unit of Turkcell, said the campaign management system is an all-in-one and intuitive solution enabling telecom firms to optimize marketing efforts, offer consistent customer service across multiple channels and build a profitable customer dialogue by creating automated marketing processes.

Yaqoub Y. Khajah, Zain Kuwait chief technical officer said, "We have deployed Turkcell's system at Zain Kuwait, and our teams have been using it since November."

"With this tool, we will dramatically simplify operations, reduce operating expenditures, and offer our customers the most relevant services personalized for their specific needs, thereby retaining our competitive edge," he noted.

Vasfi Nejat Somay of Turkcell Technology said, "As part of this project, we have deployed our system and performed its seamless integration to Zain Kuwait's back-end systems with the support of Zain Kuwait and Netas teams."

Turkcell system introduces tailor-made telecom-specific features, modular infrastructure and generic integration, allowing telecom companies to easily integrate and customize the system to comply with ever changing business needs.

"It will provide Zain Kuwait with intelligent tools for each process in a campaign life cycle: campaign analysis, customer targeting, campaign planning, execution, fulfillment and response gathering," he added.-TradeArabia News Service