Etisalat has announced the creation of the Etisalat corporate social responsibility fund called ‘Ayaadi’. The fund will support the UAE community, a statement from the telecommunications company said.

Omar bin Huraiz, chairman, board of trustees of Ayaadi, said: “The UAE, in terms of its people and the government, upholds a strong heritage of social and cultural values and Etisalat has embodied this through its strive in supporting hundreds of social campaigns and community projects that positively impact society.”

“The fund is an offering to the sons and daughters of the UAE, as the celebration of the UAE’s 40th National Day approaches,” Huraiz said.

“Etisalat has always been active in its involvement in contributing to the community, and has been a close partner in promoting the importance of giving, a strong value which has been engraved by the late Sheikh Zayed Bin Sultan Al Nahyan, in aiming to build a nation with great expectations and objectives,” he added.

The board of trustees for the fund includes Omar bin Huraiz, chairman, Dr Khalifa Ali Alsuwaidi, deputy chairman, Jamal Saeed Al Nuaimi, secretary general, Nasser Bin Obood Al Falasi, acting CEO for Etisalat, Lamya Mohamed Sharif, Fadhila Al Maen, and Amal Alkoos, fund director, along with members of the board.

Huraiz said that Etisalat’s Ayaadi fund is the focal point for a national social project of significant objectives and expectations, with its strategic objectives to participate in achieving sustainable growth for the UAE community through the provision of technology solutions in the education sector and other sectors in general.

“We give utmost attention to the education sector as we believe it most significantly impacts the future of the nation and its development. Investing long-term in human resources is most rewarding, and education is of key importance within communities. The fund also aims to support the sectors of health, environment and community development, by offering technical support and cooperating with ministries and bodies to launch joint programmes of a social dimension,” he added.

Alsuwaidi, praising this initiative, said: “The idea behind launching this fund is to organise community work and establish a system and process that governs social welfare with the aim of boosting the value of these sponsorships, maximising the benefits for the UAE community.”

“The youth will be the key focus of the fund and will work closely with the Emirati community in general to help solve issues, under the umbrella of current government initiatives. In addition, we will work closely with the Ministry of Education and non-profit organisations to plan and execute projects and realise the objectives of the fund,” Alkoos said. –TradeArabia News Service