Etisalat, the leading telecom service provider in the UAE, has unveiled an innovative next-generation technology portal, featuring rich content and social media during the inauguration of Gitex Technology Week in Dubai.

Unveiled in the presence of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, Etisalat’s ePlus is a comprehensive application which will allow subscribers to make high quality video and voice calls, leveraging Voice over Internet Protocol (VoIP) technology in addition to utilising social networking applications and e-commerce.

It also supports the most popular social and instant messaging platforms and synchronises mobile contacts with online friends to consolidate all contacts into one single screen, called Radar View. HH Sheikh Mohammad was the first to make a call utilising the advanced ePlus Service Portal.

Linked to the Etisalat Content Portal and Apps store, ePlus provides users with the latest music, games and apps available for download. Within the same intuitive interface, customers can manage bill payments and check data usage.

The ePlus application provides consumers with full mobility through its PC and mobile synchronisation, allowing customers to make and receive calls across a range of mobile and fixed line devices with a simultaneous connection to all or any single device.

The service leverages the futuristic Near Field Communication (NFC) platform and is m-commerce enabled. It currently works across the 3G, 4G and Wi-Fi networks and supports the Android 2.2 platform. It will also encompass other operating systems in future.

Nasser Bin Obood, acting CEO, Etisalat, said: “With a significant proportion of the UAE’s residents comprising of expatriates, we understand the importance of being able to keep connected to your loved ones both at home and abroad. Mobile technology is all about connecting people, and the innovative ePlus portal is a transformational step towards increasing our customers’ reach.”

“This is truly an all-in-one application - the only app you’ll ever need to interact with family, friends, colleagues and business partners across a range of PC, Tablet and mobile devices. The application complements the recently introduced revolutionary Long Term Evolution (LTE 4G) network from Etisalat, in which customers can benefit from a seamless high quality digital voice and video experience, with extra-low latency and data transfer at 4G speeds.”

“With Etisalat's 4G LTE service, connectivity isn’t limited to one’s home or office and customers do not need to rely on searching for wireless hotspots when on the move. No matter where you are, you can simply use your mobile phone to access key information and services within seconds and with a single password,” Bin Obood concluded. – TradeArabia News Service