Microsoft Gulf will showcase its latest innovations focusing on Cloud Computing and Consumerisation of IT at the Gitex Technology Week opening tomorrow (October 9) in Dubai.

Gitex 2011 will run until October 13 at Dubai International Convention and Exhibition Centre.

At Gitex, Microsoft will preview Office 365, the company’s next generation solution in cloud productivity which brings together Microsoft Office, SharePoint Online, Exchange Online and Lync Online in an always-up-to-date cloud service.

Microsoft will also preview its first cloud application platform for the region called Azure, at Gitex. Microsoft SQL Azure provides developers with on-demand compute and storage services to host, scale, and manage Web applications on the internet through Microsoft datacenters.

Microsoft will also display the next generation Microsoft Surface device, the Samsung SUR40 for Microsoft Surface at Gitex.

The software & hardware solution makes it possible for people to share, collaborate and explore together using a large, thin display that recognizes fingers, hands and other objects placed on the screen. Microsoft will also showcase a new range of Windows Phone 7 handsets with the latest “Mango” operating system.

'Microsoft’s ability to serve both the enterprise and consumer markets gives us unique insights into the direction that technology is taking in the future,” said Samer Abu-Ltaif, regional GM, Microsoft Gulf.

“As a company, we are building on the technology foundation of Windows and taking it in new and unexpected directions, to reach new hardware, to reach the cloud, to create new developer opportunities as seen through our solutions like Windows Live, Windows Phone, Windows Azure,” he added.

With technology raising levels of productivity through increased multitasking, collaboration and impact of social networks, Gitex is a great opportunity for us to meet with our customers and partners and discuss how best to manage user expectations and enterprise requirements brought about by the increasing consumerisation of IT,” said Abu-Ltaif.

“Given the potential of cloud computing to deliver enterprise-class applications to everyone, Gitex will be a key platform to showcase how Microsoft can offer the best productivity experience in the cloud, on-premises or through any combination in between.” – TradeArabia News Service