Info2cell.com, a leading mobile application content and service provider in the Middle East, said it has launched its new interactive services for Umniah’s Jordan-based subscribers.

The launch complements the company’s move to strengthen its ties with its key partners in the Mena region, said a statement from Info2cell.com.

The partnership will give Umniah the advantage to provide its subscribers with interactive entertainment content featuring Nahfat Nashmy Man- season 1 and Dawaween, famous animated characters from Curlstone Studios, a top animation group in the Middle East.

As per the deal, Umniah will use Info2cell.com’s value added service (VAS) platform to deliver media content like animated video clips and sound clips to its subscribers, said a senior official.

Distributed content will showcase leading animated characters Nahfat Nashmy Man, Dawaween and other creative characters and works from Curlstone Studios.

The new service demonstrates Umniah’s efforts towards introducing new technologies and advancements in mobility to its current subscriber base.

Bashar Dahabra, founder and CEO of Info2cell.com, said, 'Jordan is currently witnessing an increasing demand for more value added mobile services, which complements the rapidly growing mobile subscriber base in the country.'

'Our partnership with Umniah will allow us to offer a new range of mobile services and solutions that will cater to Umniah’s subscriber needs,' he noted.

'The alliance will also allow us to showcase the creative works of the region’s premier animation company, Curlstone Studios, and distribute animated clips and pictures featuring Nahfat Nashmy Man season 1 and Dawaween,' he added.

Umniah CEO Ihab Hinnawi said its main priorities was to continuously introduce engaging services to its youth subscribers that cater to their current interests.

Umniah Jordan is a subsidiary of Batelco Group and has become the country's fastest growing mobile telecom operator with over two million mobile subscribers.-TradeArabia News Service