Etisalat’s loyalty rewards programme has teamed up with daily deal website Cobone.com to introduce a new feature on Etisalat’s More Rewards website to give extra benefits to loyalty programme members.

‘More’ members will have the opportunity to make significant savings as well as gain More reward points when visiting the site for “special deals”, a statement said.

The deals on the site are powered by Cobone.com deal-of-the-day platform.

The online Cobone.com application was redeveloped and redesigned specifically so that it could be integrated into the Etisalat loyalty points system.

Etisalat’s More Rewards subscribers benefit by earning ‘More’ reward points when they purchase any daily deal exclusively provided by Cobone.com on the new site.

The more that someone buys deals through the new platform, the more loyalty points they will earn from Etisalat. These reward points can then be redeemed for more than 3000 new product and service options from over 400 brands covering travel, shopping, donations, raffles and auctions, amongst other unique experiences.

More programme members have an option to redeem their points by a combination of cash and reward points, or only points, for a variety of rewards with as low as one reward point in their accounts through the More Online Reward shop.

“We have worked extremely hard to put this collaboration into effect,” said Warrick Godfrey, Cobone.com’s head of global marketing.

“We believe that we have created a system that will benefit huge numbers of Etisalat’s More members and Cobone.com customers.”

Mathew Willsher, chief marketing officer at Etisalat, said: “We’re committed to constantly reward our customers’ loyalty in exciting ways.”

“The new partnership is an innovative step in that direction and builds on the rapid growth of e-commerce in the UAE. Our partnership with Cobone.com will provide customers with great value for money by offering twice the benefit on purchase of a single deal,” he added. – TradeArabia News Service