OOX, Out-n-Out Online Xperts, will showcase its online advertising monitoring tool at an upcoming trade show for online professionals in Abu Dhabi.

The Internet Show Middle East 2011 will run on September 27 and 28 at the Abu Dhabi National Exhibition Centre.

OOX will hold live demos of its OOXmonitor at the show, allowing guests can try out the service and learn about the importance of online ad monitoring first hand.

Launched in 2008, OOXmonitor is the Middle East's first competitive online advertising monitoring and intelligence service, a statement said.

OOXmonitor tracks display ad campaigns, sponsorships, special operations, microsites, sponsored profile pages, and widgets, it added.

'September marks the start of OOXmonitor's fourth year. We believe that by offering online ad monitoring to marketers, we play a part in growing the region's online advertising industry,” said Fouad Bedran, co-managing director of OOX.

“Our company is fully invested in the online ad sector in the Middle East, this is why we have participated in the Internet Show for the second year now,' he added. – TradeArabia News Service