Etisalat has announced “free lifetime validity” for all its new and existing Wasel prepaid customers, allowing customers to maintain their subscriptions without having to renew again.

The free lifetime validity will be applied automatically and does not require Wasel customers to subscribe to it, a statement said.

To keep their Wasel lifetime validity benefit, customers need only make one charged call or send an SMS from their Wasel accounts within three months, it added.

“Etisalat is constantly working to fulfill customer expectations by launching a series of user-friendly and exciting initiatives. The new free lifetime validity benefit reinforces this commitment and makes our customer’s mobile experience easier and more affordable,” said Matthew Willsher, chief marketing officer at Etisalat.

“It not only helps them effortlessly maintain their Wasel connections for life, but also saves them recurring costs. Combined with the advantage of strong mobile coverage on Etisalat’s nation-wide 3.5G network, it is a win-win situation for our customers,” he added.

Etisalat offers new Wasel prepaid connection at Dh75 ($20.41), with a free initial credit of Dh25 that can be used for making both local and international calls and sending text messages.

New Wasel SIM cards come pre-installed with free lifetime validity, while existing customers will be notified via SMS that they have been provided with the benefit. Etisalat’s airtime charges on calls and SMS remain same as before, the statement said. – TradeArabia News Service