The increased demand for effective business integration solutions is expected to drive in over $33.9 billion in global revenue reflecting a 6.5 per cent increase from the previous year, according to a recent report.

Business integration solutions have emerged as an integral and essential element for combining differing sets of data for today’s companies and organizations, said the report released by the International Data Corporation (IDC), a global provider of market intelligence and events for the ICT and consumer technology markets.

In line with this, SAS Middle East, a leading provider of business analytics software and services, has revealed plans to leverage its strategic line of Data Quality Lifecycle solutions across various industry verticals in the region.

The company’s integrated suite of Data Quality Lifecycle software, which provides an enterprise solution for profiling, cleansing, augmenting and integrating data to create consistent, reliable information.

According to SAS senior officials, using a SAS Data Lifecycle solution provides users with key benefits like the ability to profile, monitor and actively manage the quality of enterprise data; integrate and standardize data across multiple systems and business units; define data correction rules to reflect organizational changes and cleanse data and provide decision makers with trustworthy information.

“Businesses today have demonstrated a key demand for an effective and highly reliable solution that can incorporate differing sets of data and seamlessly integrate it into their data systems,” said Carel Badenhorst, head of Technology Practice, SAS Middle East.

“This demand is expected to drive in more of that $33.9 billion in revenue for 2011 and will represent a large chunk of today’s IT and software segment.”

“The forecasted growth represents an opportunity for us to leverage our strategic line of Data Quality Lifecycle solutions across companies from different industry verticals. Utilizing SAS applications allow our customers the key advantage of being able to automatically incorporate data quality into data integration and business intelligence projects that can lead to a dramatic improvement on returns,” Badenhorst added. – TradeArabia News Service