The increased demand for business integration solutions is expected to drive in more than $33.9 billion in global revenue reflecting a 6.5 per cent increase from the previous year, said a report.

Business integration solutions have emerged as an essential element for combining differing sets of data for today’s companies and organizations, added the report released by the International Data Corporation (IDC), a global provider of market intelligence for the IT and consumer markets.

In line with this, SAS Middle East, the leading provider of business analytics software and services in the Middle East region, showcased its integrated suite of Data Lifecycle solutions at the recently concluded Software Congress 2011 in Dubai Marina.

Carel Badenhorst, head of Technology Practice, SAS Middle East, gave a presentation on the company’s integrated suite of Data Quality Lifecycle software, which provided an enterprise solution for profiling, cleansing, augmenting and integrating data to create consistent, reliable information.

He also discussed key topics relevant to the growing demand for Business Integration software and explained the significance of being able to merge different sets of data for today’s companies.

According to Badenhorst, utilising a SAS Data Lifecycle solution will allow users key benefits like the ability to profile, monitor and actively manage the quality of enterprise data; integrate and standardize data across multiple systems and business units; define data correction rules to reflect organizational changes and cleanse data and provide decision makers with trustworthy information.

“Businesses today have demonstrated a key demand for an effective and highly reliable solution that can incorporate differing sets of data and seamlessly integrate it into their data systems. This demand is expected to drive in more than $33.9 billion in revenue for 2011 and will represent a large chunk of today’s IT and Software segment,” said Badenhorst.

“The forecasted growth represents an opportunity for us to leverage our strategic line of Data Quality Lifecycle solutions across companies from different industry verticals.”

“Utilising SAS applications allow our customers the key advantage of being able to automatically incorporate data quality into data integration and business intelligence projects that can lead to a dramatic improvement on returns,” he added.

Software Congress 2011 was attended by over 100 participants, which included industry experts, A-Level CIOs, information and network consultants and key decision makers from some of the Middle East region’s top companies.

SAS Middle East, which was the gold sponsor for the event, revealed its move to increase participation in key, select IT and software conferences and workshops in the region.

“We are very pleased with the turn out of this year’s edition of the Software Congress. The event proved to be an opportune time for us to promote our diverse range of solutions and also share the benefits and advantages gained from using our solutions,” said Badenhorst.

“SAS Middle East is looking towards participating in more conferences and workshops across the Middle East in an effort to increase more knowledge about our products, reinforce our ties with our customers and at the same time develop new contacts and partnerships,” he concluded. – TradeArabia News Service