Brother International (Gulf), a leading home and business IT peripherals company, honoured its Bahrain partner Ashraf's for its outstanding implementation of key marketing strategies across all segments of the market.

The company received the award for the 'Best Marketing Initiatives in the Region' during a strategic business planning workshop held in Barcelona, Spain. Brother Gulf also honoured its other top regional performing partners.

More than 15 partner distributors from 12 countries across the Middle East, GCC and the African region attended the three-day event.

The event proved to be a strategic platform for partners and senior Brother executives to discuss key challenges in today's rapidly growing printer market segments and develop key solutions and strategies to help raise revenues and promote Brother's diverse range of printing equipment.

According to Brother senior officials, the company is looking to achieve 22 per cent growth in revenues by 2011.

'Brother International is pleased to announce the success of this year's annual business planning workshop, which not only allows us to develop stronger ties with our key partners and associates but also gives us the opportunity to give due recognition to our top performers for this year,' said managing director Shinji Tada.

'We extend our congratulations and appreciation to partners like Ashraf's in Bahrain, who have been instrumental in our company's move to consolidate its leadership in the different printer segments,' Mr Tada said.

'Discussing the key challenges of today's printer market and develop solutions and campaigns to effect better sales performances was important,' he added.-TradeArabia News Service