Seagate Technology, a global leader in hard drives and storage solutions, has partnered with Redington Gulf, the region’s leading supply chain solution and service provider, to distribute its key portfolio of retail products in the Middle East.

Redington Gulf, a unit of Redington India is the leading IT distributor in the Middle East, Turkey and Africa region with a turnover of $1.6 billion for the year 2010-11.

As per the agreement, Redington Gulf will distribute Seagate’s GoFlex and Expansion ranges of external hard drives and the company’s BlackArmor network attached storage solutions for small and medium enterprises across the region.

Sofocles Socratous, Seagate’s sales director for the Middle East, said, “Teaming up with a distributor as well-entrenched as Redington Gulf is a strategic move in this high growth market."

"Redington’s strong business relationships, its in-country infrastructure and its impressive network of offices and warehouses will help strengthen our reach within the Middle East," he explained.

"The continued growth in demand for digital storage by consumers and businesses, presents a significant window of opportunity for us. This partnership is a great fit given Redington’s experience of successfully working with global technology brands," he added.

Ashish Bharti, senior vice president (IT Volume ME Business), Redington Gulf, said, "Partnering with Seagate provides us with a great opportunity to reinforce our commitment to our customers by bringing them world-class storage products."

According to him, the Middle East market for hard drives is estimated to be worth around $380 million a year with retail products accounting for a quarter of total sales.

"Seagate has a strong local sales and marketing team on the ground in the Middle East, and we look forward to working with them. Seagate’s range of retail products covers the spectrum of users’ needs whether they are in the home, on the move or at work," he added.-TradeArabia News Service