BankMuscat, a leading bank in Oman, said it has successfully deployed Avaya's unified communications solution to enhance customer service and boost productivity.

BankMuscat said it also plans to extend its Avaya unified communications approach to more than 120 branches around the Sultanate, thus creating one of the largest Avaya networks in Oman.

The bank, which has more than 1600 staff in its new head office located in the Airports Heights area of Muscat, has deployed Avaya's key Aura solution for its communictions network.

Empowering BankMuscat staff and branch network to serve customer needs in a timely, informed and proactive way, Avaya’s unified communications solution streamlines the bank’s operations by giving employees the tools and information they need to better serve the bank’s growing customer base.

Using Avaya’s SIP (session initiation protocol) - enabled platform and various mobility applications, BankMuscat has reduced the cost of its communications to focus on core business – looking after its customers’ banking needs.

“Transparent and seamless communication is at the heart of any banking relationship, and working with Avaya gives BankMuscat a platform to better understand our customers’ needs while improving the speed and efficiency of our communications with them,' said John Cooper, deputy GM, IT and Operations, BankMuscat.

'Since we initially deployed an Avaya network, BankMuscat has seen a 30 per cent reduction in communications costs as well as an 15 per cent increase in our operational efficiency,' he noted.

Nidal Abou-Ltaif, vice president of Emerging Markets, Avaya, said, 'BankMuscat has put unified communications at the heart of their business as a means to reaching out and listening to customers, and they are seeing measurable benefits from the Avaya solution.'-TradeArabia News Service