Software AG, a leader in business process excellence, introduced its process solutions and cloud computing technology at the CeBIT 2011 digital industry expo held recently in Hanover, Germany.

Software also demonstrated its fully integrated product portfolio, for the first time since its acquisition of IDS Scheer, under the name Enterprise BPM and established itself as the world's largest provider of this innovative platform technology at the German event.

The company announced a new positioning that will focus on software and solutions for enterprise business process management.

This cutting-edge concept, based on independent process and integration platforms, enables businesses to overcome the limitations of conventional software applications. It delivers an unparalleled level of flexibility, scalability and rapid adaptation while maintaining the highest process quality, said a statement from Software AG.

Numerous new product innovations in business processes, integration, IT modernization and process intelligence underscore Software AG's claim to leadership in this technology sector, it added.

Karl-Heinz Streibich, CEO of Software AG, said the transformation to a true 'digital enterprise' will be the business challenge of the next decade.

"Enterprise BPM, the implementation of a flexible process and integration layer across company departments, suppliers and partners, will be the key enabling technology."

"This transformation has already started and will radically change the way our customers do business. This market is growing dynamically and can propel Software AG into the top tier of global software vendors," he added.

Marco Gerazounis, senior vice president, Software AG Middle East, pointed out that the region remained a key growth market for the company and there are certainly exciting business opportunities for the Enterprise BPM in the region.

"With strong IT expenditure by both the public and private sectors and increasing awareness of the strategic advantages of cutting-edge enterprise IT solutions, we expect the market for the Enterprise BPM to continue to expand and evolve in the next several years," he added.

To implement this strategy, Software AG has presented an array of product innovations, a fully integrated portfolio for business process excellence and a comprehensive cloud initiative.-TradeArabia News Service