Sage Software, a leading provider of IT solutions, has implemented its customer centric based solutions in Adam Holdings, a Dubai-based provider of management services.

Sage Software installed both the ‘Sage CRM 200’ and ‘Sage Accpac 200’ programs into Adam Holding’s data operations; helping create a more comprehensive sales operations, financial management and customer relationship management information system for the company.

The recent Adam Holdings installation of Sage Software solutions reflects the company’s thrust to strengthen its operations and prepare for the predicted upturn as recent IT reports have shown that Small Medium Enterprises (SMEs) and other micro based financed companies will play a major role in the Middle East region’s bid towards recovering from the global financial crisis.

The company chose Sage Software for its web-based user-friendly interface and customization flexibility; ability to localize the product in any language of choice; the strength of its product, which have been developed by Sage developmental partners and the ability to provide 24/7 support, a statement said.

“Sage CRM gives our company the ability to shift from working on multiple applications and benefiting from an integrated system that provides controls to help ensure the quality of information being entered into our system,” said Naveed Haq, IT manager Adam Holdings.

The Adam Holdings group has interests in healthcare, professional services and real estate.

“The host of benefits and advantages that our CRM solution provides Adam Holdings is further enhanced by its simple design, look and feel across the available modules - making it more intuitive for end-users to operate, without reducing the functionality and control available to the finance managers, operational managers and IT managers,” added Reggie Fernandes director - Gulf operations, Sage Software Middle East.-TradeArabia News Service