Avnet Technology Solutions, a leading electronics distributor, has acquired the value added distribution rights for the full range of Oracle software and hardware across the Mena region.

Avnet will distribute the wide range of Oracle applications, hardware and technology products in Saudi Arabia, UAE, Qatar, Kuwait, Oman, Bahrain, Yemen, Iraq, Egypt, Jordan, Palestine, Lebanon, Libya, Tunisia, Algeria, and Morocco.

“The appointment of Avnet as a value added distributor (VAD) for the Mena region is the result of Oracle execution on its global channel strategy to transact through VADs across the globe,” said Hani Barakat, senior director Oracle Business Mena, Avnet Technology Solutions Middle East.

“Avnet is the only global VAD, operating in Mena region which puts Avnet ahead of any other VAD to take a bigger role in Mena region and maybe in an extended region.”

Avnet is bringing in the most innovative and successfully tested partner programs to the region, a statement said.

PartneRing, Marketing Programs, Accelerated Activation, and Product Plus One are the few examples of the programs that Avnet is going to introduce to the region, it added.

PartneRing is an Avnet sponsored partner eco-system - mechanism for partners from different partner communities to work together on joint solutions. Marketing programs is Avnet Communications and initiatives to drive awareness and interest in Oracle products into the reseller community.

Accelerated Activation is Avnet combined enablement and demand generation initiative to stimulate partner product adoption. Product Plus One is an Avnet product enablement events designed to promote partner awareness of Oracle products complementary to existing core skills.

Avnet in the Mena region will lead a way for deeper penetration of Oracle’s applications, hardware and technology products within the Oracle channel, the statement said.

Avnet is investing heavily in enhancing its resources for Oracle products and solutions by creating a team of highly specialized professionals in field of technology, sales, pre-sales, inside sales, marketing, and channel skills, according to the statement.

Avnet also intends to roll out a bouquet of channel initiatives programmes to target resellers. These initiatives will focus on recruiting new partners, reactivating some of the existing partners, up-selling Oracle hardware into Oracle software accounts. – TradeArabia News Service