Kuwait’s largest mobile operator Zain has implemented a range of Nokia Siemens Networks’ customer experience management applications, to enable delivery of new and personalised services more rapidly.

The operator has unified its customer data that was previously distributed across the network into a single database based on Nokia Siemens Networks’ One-NDS platform. The deployment promises better insights into customer preferences, savings in capital and operating costs, and up to a six-month reduction in time to launch new services. 
 
“A rapid increase in traffic necessitated a better understanding of customer behaviour,” said Fahad Al-Ali, network director, Zain Kuwait.

“With our network simplified and customer data consolidated, we are equipped to accurately predict usage and capacity requirements, and offer new services such as fair use policy and tailored marketing services.”
 
“The extent to which network operators can enhance customer experience is emerging as their key market differentiator,” addedJaafar Al-Shraideh, head of customer insight and experience in Nokia Siemens Networks’ Middle East and Africa operations.

“We expect this project, which marks the first global launch of our multi-application services on the one-NDS 8 platform, to help Zain Kuwait deliver better pricing, customer care and network quality, ensuring improved customer loyalty and an overall improved end-user experience.”-TradeArabia News Service