Leading Middle East telecom operator Zain’s UNRWA TV commercial has won three prizes – Best Production, Best Director and Best Soundtrack – at the Annual ‘MENA Cristal Awards’, held recently in Lebanon.

The prizes were for UNRWA 60 Years - It's a Wonderful Life, a 60-second film about Palestinian refugees, sponsored by Zain and produced by Lebanon based ‘City Films Production House’.

The film was the centerpiece of a six-week regional marketing campaign across all media in the summer of 2010 to promote the fund-raising in support of the United Nations Relief and Works Agency (UNRWA) for Palestinian Refugees.

The campaign, sponsored by Zain Group, created awareness for the agency’s humanitarian work in the region, on the occasion of its 60th anniversary, in an effort to enlist financial support for the agency’s work in the areas of health and education for the benefit of Palestinian Refugees.

“This is yet another example of our diversity outside the boundaries of our core business,” said Zain Group chief commercial officer Bashar Al Arafeh.-TradeArabia News Service