Allied Telesis, a global provider of secure IP/Ethernet switching solutions, has announced the launch of its ‘Star Partner Program’ for the Middle East region.

The company has also framed robust expansion plans for the next three years to strengthen its foothold in the networking industry in the UAE.

Allied Telesis has also charted a go-to-market strategy with three partner levels- 1-Star; 2-Star; and 3-Star levels, matching the right partners to the needs of different types of customers.

“This program provides the ideal communications vehicle to our channel, providing all the ingredients for success in business and it is driven by our commitment to ensure that our customers have access to world-class solutions and support services,” said Francesco Stramezzi, vice president of Channel Sales, Allied Telesis.

The Allied Telesis ‘Star Partner Program’ provides resellers and system integrators access to varied benefits like information on Allied Telesis products and solutions enabling them to understand the competition, and to help bid the correct solution for user’s requirements.

The resellers also have access to customised campaigns and solution programs to fit business needs, including business and technical collateral, project assistance and technical support for project business.

In addition, they will also receive free online training through webinars and adventure-based learning, keeping them updated on new products, strategies and solutions, and free exclusive access to the Allied Telesis Partner Portal, allowing a 24 x 7 access to valuable information.-TradeArabia News Service