Sage Software has partnered with LinguaNext, a developer of unique next-generation localisation solutions based in San Jose, US, to launch the first Arabic version of its top CRM and ERP solutions for SMBs in the UAE.

Sage is a leading supplier of Customer Relationship Management (CRM), Enterprise Resource Planning (ERP) and Human Resource Management (HRM) solutions to medium and large organisations.

The package includes the Arabic language add-on for ‘Sage CRM’, ‘Sage Accpac’ and ‘Sage X3’, which allows customers to use the same software available internationally in the Arabic language.

The move is in line with Sage Software’s aims to cater to the needs of Arab users in the UAE, by offering more adaptable software in their vernacular, which is also part of the company’s strategy to expand its reach across the region, said a senior official.

“Our partnership with LinguaNext to launch the first Arabic version of ‘Sage CRM’, ‘Sage Accpac’ and ‘Sage X3’ underlines our commitment to the regional market by allowing our Arabic-speaking customers to acclimatize with the software faster, and in turn empowering them to solve business challenges promptly and efficiently,” said Vikram Suri, managing director, Sage Software - ME.

The company will now work closely with LinguaNext, thereby leveraging its expertise in delivering vendor-independent products and solutions that power expedient, accurate and highly scalable localization of custom or off-the-shelf software applications, he noted.

'This partnership is expected to result in major benefits for Arabic users, which include eliminating the need to throw away existing software for want of localization support, zero code changes to applications, no updates required and better choice of products. In addition to the three flagship software products, he added.

LinguaNext has also provided non-English speaking users the ability to use Peachtree Quantum, Sage Software’s popular business accounting application.

“We are proud to be undertaking this initiative, which we expect to have a major impact on our target to increase our current 30 per cent share of the UAE market. LinguaNext’s proven expertise makes them the perfect partner, and we are confident to witness success as a result of this endeavour.”

LinguaNext is the localization vendor of choice of many SMEs to large enterprises across the region. By facilitating localization for any language and region including right-to-left and complex scripts, the company provides solutions such as ‘LinguaPacks’ for packaged software and the ‘LinguaNext SPeeD Suite’ for custom applications.

LinguaNext has over 10 Global 2000 customers and an installed base of over 1 million desktops using its solutions globally.

'Our LinguaNext add-ons for Sage products are based on the same ‘SPeeD Suite’ technology, which facilitates the localisation of critical core banking system and helps clients in the banking sector power their expansion into markets where Arabic language is a must,'  Atul Tulshibagwale, CEO, LinguaNext.

'This level of compatibility is the foundation of our partnership with Sage Software, and we are pleased to be working with them to offer their flagship offering in the Arabic language.'

'We have also witnessed enormous interest in our products during our presence at the Sage ‘Accelerate out of the Downturn’ event, which further solidifies our belief that this partnership will bear successful results across the region,' Tulshibagwale added.-TradeArabia News Service