Beecell, a leading regional mobile services solution provider, recently signed an agreement with Sony Music Entertainment to distribute the latter’s music products with mobile network operators in selected markets in the Middle East.

According to the accord, Beecell will distribute Sony’s music content through mobile network operators to mobile phones. Users will enjoy a wide range of diverse content including video downloads, full track audio downloads, ringtones and ring back tones.

“We are proud to be one of Sony’s preferred aggregators since the multi-national company is one of the largest music companies in the world,” said Bashar Hantouli, CEO of Beecell.

Hantouli added that Beecell will particularly focus on Sony’s rich content distribution for smart mobile phone, explaining that the latter has thousands of music labels.

“This would give us the opportunity to provide mobile users in our part of the world with first rate music content on their phones, and further enhance our compelling content portfolio through all our channels in the Mena region,” he said.

He noted that penetration of mobile phones in the Mena region and around the world has introduced a new distribution channel for music that is easily accessible by millions of mobile users.

Craig Pereira, director- marketing & digital, Sony Music Middle East, said: “We are extremely gratified to be working with Beecell as a preferred aggregator. This association will open distribution channels for Sony Music’s content in new markets such as those in Jordan and Kuwait."

Beecell currently offers its mobile interactive and content services to over 30 mobile network operators in 15 countries across Mena. – TradeArabia News Service