Nokia unveiled its new Arabic support for Ovi App Wizard at 'Gitex Mobile Apps and Content World,' giving publishers an easy and fast way to mobilize content, and enabling app creation in literally just a few minutes.

With its unparalleled integration into Ovi Store, the app wizard lets publishers quickly enter new markets or tap deeper into existing ones, said a statement from Nokia.

Whether publishing content globally or extending a valuable brand to a new region, Ovi app wizard makes distributing important content to over 190 countries possible with just a few clicks, it added.

"Ovi app wizard takes you through the process step-by-step, and makes app creation easy. No programming skills are needed, and no registration fees are required," said Hatem Nawar, Forum Nokia developer relations manager, Nokia ME and Africa.

"It lets you publish web content from RSS and Atom feeds into a mobile application for distribution to millions of consumers. We are extremely excited to now have this capability also in Arabic," Nawar added.

Since its public debut in May, publishers have embraced Ovi app wizard as an important tool to reach millions of consumers by easily transforming web content into a mobile application with no programming required.

A recent upgrade to Ovi app wizard lets publishers choose between an English, Arabic, French, Spanish, Italian, Russian or Chinese version of the tool to create mobile apps in minutes, said Nawar.

The upgrade delivers apps with a new design, extends their reach to more devices, and gives publishers the option to increase the discoverability of their app with a free banner creation tool, he added.

Accodring to him, top-tier brands and companies in the media, music, sports and leisure verticals have all responded to the new gateway into Ovi Store.

These include National Geographic, 24.com, Yahoo, The Economist, Greenpeace, EMI Music, IDG, Aftonbladet, Berlingske, Hubert Burda Media, Axel Springer, WWF, Travel Channel, Food Network, Cosmopolitan, Men’s Health and ZDNet, he added.-TradeArabia News Service