Avaya, a global leader in enterprise communication systems, has unveiled its Avaya Flare, delivering an intuitive end-user experience across video, voice and text at the ongoing Gitex 2010 in Dubai.

The announcement marks a milestone for Avaya - and, indeed, the industry - as it transforms how companies communicate by providing open, flexible collaboration applications that help businesses streamline processes, make faster decisions and compete more effectively. The rollout is the latest delivery against the multi-phase product roadmap that Avaya introduced in January.

“In today’s dynamic business environment, it has become important for organizations to break down barriers to communications and take a more people-centric approach to collaboration,” said Nidal Abou-ltaif, area vice president, MEA and Turkey, Avaya.

“Avaya Flare takes business collaboration to a whole new level and is the heart of our people-centric approach to collaboration and the means to faster, better results with less effort and a lower total cost of ownership.”

“In fact we have seen excitement and serious interest from over 20 of our customers in the gulf region alone and especially from the banking, government and telecommunications sectors,” he added.

“With the use of video expected to rise rapidly, Avaya is delivering a more potent collaboration experience at one-third of the cost using substantially less bandwidth over other solutions today to overcome the most common obstacle such as cost of equipment and application integration and support. The new suite of people centric and context based products and solutions will enable our customers to drive the benefits of collaboration through their business,” Abou-ltaif said.

The Avaya Flare experience brings the power of Avaya Aura to the user, the first true session initiation protocol (SIP)-based architecture, the new offering makes video calls and conferencing as easy as making a telephone call by using the same platform for both.

Businesses integrate real-time video into their core Avaya Aura infrastructure for better control of costs, quality of service, administration and management. Adding video functionality to the network is as simple as adding video-capable endpoints, since no overlay network is required.

The new products on display at Gitex, which range from personal desktop to multi-screen room systems, make high-definition, low-bandwidth video collaboration accessible to more employees in more enterprises. In addition, the solutions operate at one-third of the cost, using significantly less bandwidth than competing solutions. – TradeArabia News Service