Kingston Technology, the global leader in memory products, will showcase its latest solid state drives (SSDs) at the upcoming Gitex Technology Week, a major ICT show, in Dubai.

With SSDs tipped to be a solution for key challenges that enterprises face, Kingston is hedging its bets that this year SSD technology will revolutionize the business computing platform and see mainstream adoption, a company statement said.

Kingston recently commissioned an independent test that shows how upgrading a PC from HDD to SSD can improve the performance of older PCs by 50 per cent and brand new PCs by 27 per cent.

To enable enterprises to quantify this, Kingston has released an easy to use interactive Kingston SSDNow return on investment (ROI) Calculator to help IT decision makers understand how SSDs can deliver immediate ROI to the client computing platform.

Performance, not capacity, is the future of the computing platform, said Antoine Harb, business development manager, Kingston Technology.

“Enterprises need to re-prioritise the client as the next opportunity. SSD can deliver immediate returns in terms of man hours and user experience benefits in a timeframe that meets business demands and user needs,” he said.

“Reaping the benefits of centralised storage, CIOs can exploit NAND technologies to unleash the potential of their client devices —with endurance and performance delivering ROI. SSD is the future, and the future starts now,” Harb added.

Kingston will also showcase the next major milestone in flash memory for USB products with the DataTraveler Ultimate 3.0, the company’s first USB 3.0 flash drive offering in the marketplace.

USB 3.0 offers the same ease-of-use and plug and play capabilities as previous generations of USB technologies but with a performance increase and better power management.

“The DataTraveler Ultimate 3.0 features the latest technology for USB Flash drives, making it ideal for early adopters who want to take advantage of all the performance improvements offered by USB 3.0 right away,” added Harb.

Apart from its SSD and flash offerings, Kingston Technology will also showcase the HyperX Range of memory products, as well as its secure USB range. – TradeArabia News Service