Avaya, a global leader in business communication systems, has launched an industry-first family of next-generation, real-time enterprise video communications and collaboration products and services.

The Avaya Flare Experience delivers unique collaboration capabilities and an intuitive end-user experience across video, voice and text, a statement said.

The new products, which range from personal desktop to multi-screen room systems, make high-definition, low-bandwidth video collaboration accessible to more employees in more enterprises.

In addition, the solutions operate at one-third of the cost, using significantly less bandwidth than competing solutions, the statement added.

Based on Avaya Aura, the first true Session Initiation Protocol (SIP)-based architecture, the new offering makes video calls and conferencing as easy as making a telephone call by using the same platform for both.

Businesses integrate real-time video into their core Avaya Aura infrastructure for better control of costs, quality of service, administration and management. Adding video functionality to the network is as simple as adding video-capable endpoints, since no overlay network is required, according to the statement.

“To be fully productive, employees need to simply connect via easy-to-use, fully integrated video, voice and text capabilities,” Kevin Kennedy, president and CEO, Avaya said.

“This is the heart of Avaya’s people-centric approach to collaboration and the means to faster, better results with less effort and a lower total cost of ownership. We’re delivering a more potent collaboration experience at one-third of the cost using substantially less bandwidth over other solutions today,” he added.

The Avaya Flare Experience breaks down barriers between communications tools with a distinctive user interface for quick, easy access to desktop voice and video, social media, presence and Instant Messaging, audio/video/web conferencing, a consolidated view of multiple directories and context history.

It features a central spotlight that highlights active or in-progress communications and initiating a communication session is as easy as touching-and-swiping one or more contacts from the directory into the spotlight.

The Avaya Flare Experience is initially sold with the Avaya Desktop video device but will soon be made available for other environments, including PCs, laptops, tablet PCs and smartphones, the statement said.

“Avaya continues to strengthen their position in the enterprise communications space with the launch of a suite of new people centric and context based products and solutions that enable its customers to drive the benefits of collaboration through their business,” said Stephanie Watson, general manager of leading telecom firm MZA. – TradeArabia News Service