Mobily, Saudi Arabia’s leading mobile operator, has signed a new strategic deal with Carrefour to bolster its Neqaty loyalty programme.

The deal means that Mobily’s subscribers can redeem their Neqaty points to buy more than 40,000 products offered by Carrefour.

“We are happy with this agreement for two reasons,” said David Murphy, Mobily’s chief marketing officer.

“Carrefour is a world-class retailer and a household name in Europe, Asia and the Middle East, and it’s great to have such a strategic partner on board. The other reason is that we’ve opened up the Kingdom’s largest stores for our Neqaty customers, transforming the whole shopping experience and adding vast new choices.”

Carrefour’s CEO for Saudi Arabia and Bahrain, Alain Goanvec, said: “We would love to invite Mobily’s customers to shop at the Middle East’s greatest retailer and enjoy the best products at the best prices.” – TradeArabia News Service