Cable&Wireless Worldwide, the leading global communications provider, has opened its new regional headquarters at Dubai Internet City (DIC), the region’s largest managed ICT business park.

Following a three year presence in the region, the strategic move will allow C&W Worldwide to better serve its growing customer base in the Middle East and Africa and follows the company’s deployment of an extensive telecommunications network across the Middle East in 2008.

This included points of presences (PoPs) in Dubai, Abu Dhabi and Manama, connecting customers based in the region back into the MPLS (multiprotocol label switching) network.

Since the deployment, C&W Worldwide has been providing connectivity to global enterprise customers including HSBC.

Malek Al Malek, managing director, Dubai Internet City and Dubai Outsource Zone, said: “The region continues to build a telecommunications infrastructure with a view to modernising a business environment that can encourage a healthy flow of investment.”

“It brings us great honour to have global telecom player Cable&Wireless Worldwide on board. The new office at DIC comes as further evidence of the company’s continuing success and commitment to the region.”

“Setting up their regional headquarters in DIC will allow close proximity to all clients across Middle East and Africa. Customers and partners in the region will be able to easily access services and technologies from Cable&Wireless,” he added.

Through its next-generation network, C&W Worldwide provides improved services and support to meet the needs of its enterprise customers moving operations to the booming Middle East market.

The services will also enable C&W Worldwide’s customers to route increased levels of data traffic in the EMEA region, where internet usage is expected to grow substantially.

Jim Marsh, chief executive officer, Cable&Wireless Worldwide, said: “This investment further strengthens our resolve and ability to serve our enterprise customers on a global scale.”

“We are committed to providing the best levels of service and aim to meet the needs of our customers in growing markets, such as the Middle East and Africa. With our solid understanding of this market, we will provide local customers with relevant SLAs in a manner very different to those seen elsewhere in the world,” he added. – TradeArabia News Service