Packard Bell, part of the Acer Group, has signed a new partnership agreement with Distinet, a distribution company for IT and consumer electronics within Lebanon.

Distinet, part of TeleTrade group of companies is the first distributor for Packard Bell in the country.

TeleTrade Group, established in 1993, employs more than 150 people across its subsidiaries and is a major player in the Lebanese IT industry and is ISO certified, a statement said.

“TeleTrade Group is proud to have Distinet as the first distributor for Packard Bell which is a global brand with stylish, trendy and state-of-the-art products, a perfect fit for the fashionable and tech-savvy consumers of Lebanon,” said Haddad, general manager and chairman, TeleTrade Holding Group.

“We have the resources, market experience and knowledge to make Packard Bell products widely available across Lebanon. We are also in a position to provide excellent after sales service for all Packard Bell products,” added Haddad.

Packard Bell is significantly looking to increase its footprint in Lebanon and the region, having rebranded in 2009. The IT vendor has taken positive steps towards its distinct value proposition.

“In TeleTrade we have found the right distributor to make our products widely available for the fashion savvy Lebanese consumer,” said Shashank Sharma, country manager for Packard Bell.

“TeleTrade is a well established group of companies with Distinet having a proven track record in IT distribution within Lebanon, and we are confident that they are best positioned to help Packard Bell grow,” added Sharma. – TradeArabia News Service