Redington Value, the distribution division of IT distributor Redington Gulf, has launched a new partner engagement programme for the IT channel in the Middle East and Africa region.

Partner Connect, designed as a platform for vendor information such as promotions, trainings, resources and additional benefits to partners, encompasses over 15 brands under one umbrella.

The brands span across domains such as networking, voice, servers, storage, software, security and infrastructure.

The company further revealed that Partner Connect is open to all employees working within reseller organisations in the Mena region who have previously transacted with Redington’s value division.

By registering with the Partner Connect programme, regional partners can access relevant personalised information related to deals, offers, products, cross-selling and up-selling products, which can help them close more deals, a statement said.

They can also get an opportunity to contact experts in networking, voice, servers and storage, software, security and infrastructure to get assistance in developing BOQs, it added.

The programme will serve as a medium by which they can get more rewards by being the first to know about incentive promotions or by accumulating points every time they do an activity on the portal.

“The Partner Connect programme was conceived out of our goal to establish a close-knit ecosystem of partners and vendors across the Mena region,” said Ramkumar B, general manager, value business, Redington Gulf.

“By developing this programme, we are aiming to increase repeat business, drive effective communication through the channel, and improve partner delivery capability and quality.”

“This initiative is also in line with our commitment towards developing the technical expertise as well as skills on selling new and existing products and solutions of our partners through online trainings, webcasts, and access to key reference documents related to available stock, while bringing them closer to us through a stable and secure online portal,” he added.

“This undertaking is part of our overall strategy to empower our channel partners to expand their business by providing them with vital market and consumer information and exciting rewards,” Ramkumar continued.

“Our channel partners play a critical role in our success in the MEA region, and by instigating programs that allow them to become leaders in their domains, we are also investing in the growth of our organisation,” he concluded. – TradeArabia News Service