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SanDisk expands into Bahrain with Intercol

Dubai, June 23, 2010

SanDisk Corporation, the world’s largest supplier of flash storage cards, has signed an agreement with International Agencies (Intercol), a diversified contracting firm, for distribution Bahrain.

With this partnership, SanDisk Middle East and Africa strengthens its regional presence through Intercol’s well-established network, a statement said.

With a population of just over 1.1 million people, forecasts for 2010 suggest that Bahrain will have over 1.5 million mobile users and a penetration rate over 140 per cent, it added.

“The global flash memory market has been predicted to grow at 12 per cent annually and touch BD36.3 billion ($99 billion) by 2015,” said Abdulrahman Ali Alwazzan, director, Intercol.

“The partnership will help us cash in on the burgeoning market while at the same time provide more opportunity for future collaboration and distribution of innovative solutions from SanDisk in the Bahrain market,” he added.

Intercol has over 120 principals across areas of ICT and commercial applications which will enhance SanDisk market presence in the region, according to the statement.

“Our partnership with Intercol reinforces our objective to expand our product reach across the region,” said Tareq Husseini, SanDisk’s Middle East and Africa sales director.

“The entire range of SanDisk storage products will now be available to a wider market through the expertise and established distribution networks of Intercol,” he added. – TradeArabia News Service




Tags: Bahrain | Distribution | Intercol | SanDisk | flash memory cards |

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