Volkswagen, Europe’s largest car manufacturer, has become the first automaker to develop a digital customer magazine application programme especially for the iPad.

In anticipation of a Middle East iPad launch, an Internet version of the innovative app, called DAS - digital automotive space – will be available from the end of June, a statement said.

The announcement of DAS, which will initially be available in five languages, also coincides with the forthcoming European launch of the Apple iPad.

“DAS is an important building block in Volkswagen’s digital marketing strategy and gives us the opportunity for an interactive dialog with our customers,” said Luca de Meo, head of marketing at the Volkswagen Passenger Cars brand.

“Our goal is to transmit the fascination of the brand and its products in a new digital dimension, creating a global experience,” de Meo added.

With each issue containing five chapters detailing the Volkswagen world, the specially developed iPad app allows users to enjoy the magazine’s themes in an innovative virtual reality, using the familiar functions of the iPhone.

Volkswagen makes comprehensive use of the iPad’s digital potential. The 360-degree images, for example, give the user a realistic impression of technical features on the Volkswagen Touareg such as “Area View”.

By the end of this month, it will also be possible to integrate content in social networks such as Facebook, the statement added. – TradeArabia News Service