Saudi-based Al-Falak Distribution has been named the 'Best Microsoft Hardware Distributor' in the Europe, Middle East and Africa region for the January to March 2010 period.

Every quarter Microsoft recognizes the top performing hardware distributors worldwide.

The winners are decided based on criteria such as excellence in marketing execution, exceeding overall sales goals, year-over-year growth, and proactive partnership and communications, said Scott Hannan, channel development manager, Microsoft Hardware for EMEA.

Hannan said, “Al-Falak beat all other distributors in the EMEA region to earn this award, which is a commendable feat and I congratulate them on this. We look forward to continuing our partnership with Al-Falak to further grow Microsoft Hardware sales in Saudi Arabia.”

Agnello Fernandes, general manager of Al-Falak Distribution said, "I am proud of the achievement of my team and I also attribute this success to the constant support extended by the Microsoft Arabia Hardware team."

"This award will further motivate us to strive for excellence and contribute to the steady growth of Al-Falak Distribution while also complementing the regional growth plans of our partners and clients," he added.

Al-Falak said it has been a recipient of several awards from its partners in recent times. In the distribution domain itself, the company has won four awards from Microsoft besides this latest award and the three each from Symantec and Eton.

In addition, Al-Falak won awards from companies such as Bluecoat, HP, D Link, Alcatel-Lucent, and Europe Company, for networks, Fernandes added. 

Al-Falak Distribution is a unit of Al-Falak Electronic Equipment and Supplies Company, leading IT distributor in KSA marketing some of the industry’s leading IT brands such as Microsoft, Symantec, Eaton, D-Link, Logitech, Imation, TwinMOS, among others.-TradeArabia News Service