Etisalat has announced the launch of a new subscription package for BlackBerry Smartphone customers in a move aimed at giving them a more personalized package based on specific user needs and lifestyle.

Unveiled through an unconventional messaging “Generation Y Not”, the unlimited social package is attractively priced at Dh49 ($13.3) per month, and targets the growing youth segment, who require an affordable instant connect with their friends and want to be accessible 24x7, while on the move, said an Etisalat statement.

The new package will enable customers to access all their favorite social networking and instant messaging applications like BlackBerry Messenger, Facebook, MSN Messenger, Yahoo Messenger, Google Talk and Myspace, said a senior official.
 
''Generation Y Not'?, the young generation that believes in instant connect, is curious, experimental and optimistic. They find new technology and gadgets irresistible and crave for instant connectivity at an affordable cost. This rapidly growing consumer segment has a tight knit social circle with whom they need to stay connected in real time,' commented Khalifa Al Shamsi, senior VP, Marketing, Etisalat.

'This has been designed for this young and social “Generation Y Not” segment, who will now be able to chat, update Facebook status, be on MySpace, and connect via their social networking sites from anywhere with BlackBerry Smartphone,” Al Shamsi stated.

'This package does not have any limits in terms of data usage and is available for both prepaid and postpaid customers. They can subscribe to the package by sending a SMS “r bis49” to 1010,' he added.
 
Al Shamsi said the launch of this new subscription package for BlackBerry customers was Etisalat's way of acknowledging the new reality of customer expectations when it comes to their smartphones.

'The package is tailored to fit in with the fast, informal opinion and thought exchange, at a very attractive price point. Email access and Internet browsing will however be excluded from the package,” he added.

The addition of this package brings the total number of subscription options for BlackBerry Smartphone users to four, with three of the packages being offered without any limits in terms of data usage.

The three existing packages include the Global Unlimited at Dh295, Domestic Unlimited at Dh185 and Domestic Lite Usage at Dh90 (open to all BlackBerry services like email, Internet browsing and instant messaging) with 50MB data included and out of package price of Dh1 per MB.-TradeArabia News Service