Etisalat has signed a partnership deal with Comviva, a leading provider of mobile value added services (VAS) solutions in emerging markets for introduction of VAS solutions to its subscribers worldwide.

The vision of this partnership is to introduce new mobile VAS products that enhance Etisalat’s more than 100 million customers’ lifestyles and enrich their lives – and which will be helpful and fun to use, the company said in a statement.

Comviva said it will support Etisalat with innovative offerings in the areas of content and community to further strengthen Etisalat’s position as one of the world’s leading telecom operator groups and reinforce its reputation as a pioneer and innovator in the VAS space.

As Etisalat expands its operations, Comviva will deploy solutions to meet the varied end-customers’ needs, including mobile voice and video applications and music and messaging solutions. As Etisalat’s customers’ needs change, so will the solutions deployed from Comviva’s extensive range of products.

Commenting on the deal, Essa al Hadda, group of CMO, Etisalat said, “We are happy to welcome Comviva as our partner in this important field. With its extensive experience of deploying solutions globally and delivering a broad range of innovative offerings, we are confident of bringing highly engaging services to our rapidly growing customer base and further driving our VAS revenues.'

'We have been very successful last year and more than doubled our revenues from Content, Data and VAS across the Etisalat Group. With the help of Comviva we are confident to attract and retain customers and grow this important segment of our strategy even further,' he added.

Manoranjan Mohapatra, CEO of Comviva, said the partnership reflects both Etisalat and Comviva’s commitment to creating and deploying exciting, revenue-enhancing new services that will delight Etisalat customers and build sustainable competitive advantage in mobile markets globally.

“Our strong presence in the Middle East, Africa and Asia markets gives us a deep understanding of the needs of Etisalat’s customers and we are excited to be partnering very closely with Etisalat as it expands its global reach,” commented Sabri Amireh, VP (Mena) Comviva.

Deployment of the new services will start immediately and will be made available to Etisalat customers shortly, he added.-TradeArabia News Service