Etisalat, a leading telecom services provider in the UAE, will partner with Microsoft Gulf as a strategic ICT partner at the latter’s ongoing technical education and networking event in Dubai.

Tech.Ed Middle East 2010, which opened today (March 1) will run until March 3 at the Dubai International Convention and Exhibition Centre.

At Tech.Ed, which is held across 10 global locations, Etisalat will showcase its comprehensive end to end ICT and managed telecom product portfolio.

Etisalat and Microsoft are collaborating on emerging technologies to create compelling solutions for customers by sharing and reviewing respective product roadmaps.

The collaboration involves the development of solutions across several areas such as on-premise and off-premise unified communications, mobility, hosted business applications and IPTV (TV over broadband) in addition to many others.

“We are proud to partner with Microsoft for this event,” said Abdulla Hashim, senior VP, business solutions, Etisalat.

“With our end to end managed telecom, ICT expertise and state of the art infrastructure, Etisalat can provide a very strong value proposition to drive productivity and optimize efficiencies across the value chain,” he added.

“Our participation at the first edition of Microsoft Tech.Ed demonstrates our commitment to drive the use of ICT for better business outcomes in association with Microsoft,” Hashim added.

“This event is also an excellent opportunity for us to raise awareness about our ICT offerings for the benefit of technology professionals and demonstrate the role we play in helping companies deploy innovative solutions that enhance business performance while reducing operational costs.”

Charbel Fakhoury, general manager, Microsoft Gulf said: “Tech.Ed is Microsoft’s premier, global technical platform that provides hands-on learning, deep product exploration and opportunities for IT professionals to connect with the industry and Microsoft experts.”

“If you are developing, deploying or managing Microsoft solutions, then Tech.Ed Middle East is the conference that will help you solve today's real-world IT challenges and prepare for tomorrow's innovations.”

“We are very pleased to partner with Etisalat for the first ever Tech.Ed event where we will showcase our combined offerings, discuss key technology trends and share best practices that will transform and drive the success of businesses in the Middle East,” Fakhoury concluded. – TradeArabia News Service