Advanced Integrated Media (AIM), one of the largest ICT distributors in Saudi Arabia and a member of National Technology Group (NTG), has launched Gulf International for Technology (GIT), its newest distribution division.

The new division will enable AIM to deliver a wider range of ICT products and services across Saudi Arabia and complement the strong growth prospects of the GCC's largest IT market.

AIM further revealed that GIT will provide a comprehensive networking platform for leading global brands to optimise their expansion initiatives in the Saudi IT market, which has been valued at around $3.5 billion in 2009 and is expected to increase to $4.8 billion by 2013.

GIT is poised to sign distribution agreements with leading international brands including Epson as a start, while it is also expected to develop new business lines through the Microsoft rights held by AIM.

'The launch of GIT is also an important strategic move and an integral part of our long-term growth plan that will enable us to address the gradual increase in demand for IT and other technology solutions in Saudi,' stated Bassam Abu Baker, group general manager at AIM.

Saudi Arabia remains a vibrant IT market with increasing technology adoption across all sectors; recent statistics have revealed that computer hardware sales in the Kingdom including PCs, notebooks and accessories have been projected to reach $1.9 billion in 2009 and will sustain a compound annual growth rate (CAGR) of seven per cent between 2009 and 2013.

Established in 1997, AIM is one of the largest ICT distributors in Saudi Arabia with 350 active credit resellers and operating through three sales branches throughout the Kingdom.

NTG is a multinational conglomerate group with over 20 specialised ICT businesses. Headquartered in Riyadh, the company has direct and joint venture operations in the Middle East, India, Sri Lanka and USA.-TradeArabia News Service