Dell has recently appointed Aptec Distribution, part of Aptec Holdings, as official distributor in Egypt, extending the company’s existing agreement beyond the UAE and Gulf region.

Aptec now offers Dell’s commercial line of products, including PowerEdge servers, Dell/EMC and EqualLogic storage solutions, Latitude laptops, Dell Precision workstations and OptiPlex desktops, to resellers in Egypt.

The new agreement strengthens Dell’s channel strategy in emerging countries, collaborating with partners and distributors to deliver products and services to customers across the Middle East region through an additional 5,000 resellers across Egypt.

Enabled by offices in nine key regions in Egypt and a network of channel partners, Aptec is well positioned to expand Dell’s presence throughout the country.

“From our experience, Aptec offers customers great service, giving us confidence that they will deliver the quality customer experience we aim to achieve at Dell,” said Tarek Heiba, territory manager, Dell Egypt and Levant.

“We are very pleased to add Dell to our Egypt-based portfolio of products, offering our partners and their customers a wider choice of international-standards technology,” said Dr Tarek Baghdadi, general manager for Aptec Egypt.-TradeArabia News Service