HP Middle East has unveiled the HP Z Workstation series –a reinvention of the product category from the core outward that offers customers unprecedented performance, value and serviceability in a sleek new design.

The HP Z800, HP Z600 and HP Z400 Workstations are the culmination of more than 20 HP design innovations – including a self-checking power supply – and take advantage of the new Intel® Xeon® processor, the company said in a statement.

HP’s engineering investment in the Z line already is paying off for customers such as Schlumberger, which reports it is realising step-change performance improvements ranging from 300 to 500 percent on its flagship engineering applications.

“The new Z line marks the first HP workstations to be totally serviceable with your fingers – from the power supply to the motherboard,” said Anil Kumar, general manager, Personal Systems Group, HP Middle East.

“Early studies show that an HP Z Workstation may pay for itself in a surprisingly short period with its performance and productivity gains,” Anil noted.

HP workstations are being used by the world’s most demanding power users in industries such as graphic arts, broadcast, computer-aided design (CAD), engineering, medical imaging, finance, and oil and gas exploration, he explained.

"Companies use HP workstations to design everything from running shoes to race cars, animated characters to deep-sea submersibles, and to manage everything from billions of dollars of tradable securities to mission-critical IT environments."

The interior of the Z line offers a totally modular design, in which components slide neatly into place in a cable-less environment for optimal serviceability.

On the outside, the Z line features a streamlined brushed-aluminum exterior inspired by automotive and industrial design leader BMW Group Designworks US.

“Opening the door of the new BMW Z4 and the side panel of the new HP Z Workstation reveals that both are as aesthetically powerful and innovative on the inside as they are on the outside,” said Verena Kloos, president, BMW Group DesignworksUSA.

HP also debuted the HP SkyRoom technology, a professional-quality visual collaboration and conferencing solution that preserves the value of highly personal human interaction. HP SkyRoom is built on the company’s pioneering video and imaging engines.

The resulting product is designed to deliver real-time visual communication responsiveness that is four times faster than a blink of an eye. HP SkyRoom is currently in beta testing with customers around the world.-TradeArabia News Service