Ericsson, a leading provider of telecom equipment and services, has sponsored a major regional telecommunications summit which concluded recently in Beirut.

The 11th annual Arabcom 2009, “Broadband and Beyond - Strategic Partnership for Growth in the Region” took place from May 28 to 29 at Habtoor Grand Hotel in Beirut.

As the rapid expansion of broadband has opened the door to new users and revenues from a whole range of new services, the event demonstrated Ericsson’s commitment to meeting the needs of customers as they demand faster, more advanced and cost efficient services.

Stemming from its cooperation with leading operators in the region, Ericsson has adopted a business proposition that delivers high speed and quality network coverage in order to meet ever tougher subscriber demands.

As energy and human capital become more expensive in the Middle East telecoms is seen as a major contributor to overcoming these challenges. Thus, Ericsson is opt to tap in to the region’s potential through expansion of broadband services that is meeting the needs of new users and creating revenues from a whole range of new services. As consumers come to rely on these services, quality and reliability become imperative for the operator success.

Ericsson therefore ensures efficient time to market of its solutions and offers a host of managed services that not only reduce capital investment costs but also ongoing operational costs.

Broadband has become one of the most successful tools for market growth and telecom development in both emerging markets and developed markets and a demonstration of a series of case studies from Ericsson at the Arabcom telecom Summit demonstrated the success that operators are finding by delivering these kinds of services. – TradeArabia News Service