H2O New Media, a Dubai-based provider of social media applications, has launched Soda Content Management System, positioned as the first Web 2.0 Content Management system, to support location based services.

Location based services allow members of any social community built on the Soda content management system to send its users emails, SMS messages and alerts based on a user's physical location.

'The Soda CMS is something we have been working on for over a year and it has been incredibly challenging for our developers, but with this software we know we are really streets ahead in our technology compared to any of our competitors,' said Steve Vaile, chief executive, H2O New Media.

'The Soda CMS allows any community member to receive notifications either by SMS, MMS, Video or by email to their mobile phone based on their location. The development will enable our publishing and corporate customers to offer innovative new services and applications to their customers and internal based on location and vicinity on their mobile phone.'

'Social communities should operate seamlessly between both web PC and mobile handsets, and with Soda taking advantage of location based services its really one of the first social media technology platforms to create a bridge between the online and the physical world.'

H2O New Media provides social media applications based on software as a service (SaaS) model to corporate companies in the Middle East.-TradeArabia News Service