Microsoft Gulf has signed up ITE Distribution, one of the leading regional IT distribution companies, as an authorised distributor for Microsoft Hardware line-up and Mac Office in the region.

The strategic move comes in line with Microsoft’s commitment towards empowering the channel with leading product PC hardware such as Microsoft gaming devices, keyboards, mice, webcams, and headsets, as well as the highly demanded, Microsoft Mac Office.

The Dubai based ITE will be responsible for distributing in the United Arab Emirates, Kuwait, Qatar, Oman, and Bahrain.

“We have chosen to partner with ITE Distribution because of its well-established regional network and longstanding success in the IT retail sector,” said Armagan Demir, head of Microsoft Entertainment and Devices Division Middle East.

“ITE Distribution has a strong portfolio and a clear understanding on the retail industry; this strategic partnership will further expand our reach and reinforce our channel expansion and growth,” he added.

“Our success is matched with our strategic alliance with well reputed companies and brands in the region,” said Shams Jafery, director – Business Development, ITE Distribution.

'We are proud to partner with Microsoft Gulf and we are committed to offering our expertise and extensive support to boost Microsoft’s market share across the region. We look forward to a long-term and successful relationship with Microsoft,” he added.

ITE Distribution is a 18-year-strong, IT distribution company and their product portfolio includes Belkin, Iomega, Kingston, Labtec, Logitech, Palm, Symantec, Targus and Tucano.-TradeArabia News Service