Mindware, a leading IT distributor in the Middle East, has announced its aims to increase Dell’s share in the Saudi Arabian computer market by 10 per cent to reach 35 per cent in 2009.

The announcement was made during a recent awards ceremony in Lebanon, to recognize the distributor’s Dell partners in Saudi Arabia for their support and efforts that contributed to the business success in 2008.

The event, which was attended by Mindware’s top Saudi-based partners, also witnessed the launch of Dell’s new releases - from desktops to laptops to servers, along with new channel programs for the benefit of the partners.

Dell has been a part of Mindware’s portfolio since 2004, which marked the start of the leading manufacturer’s steady rise in the Kingdom, including significant annual increase in the demand for Dell.

In line with this, Mindware has been recently awarded rights to distribute Dell desktops, laptops and accessories in the whole of the GCC.

Underlining the distributor’s longstanding association with Dell, the global IT giant recently also awarded the distributor with the 'Best Desktop Partner Award EM-EMEA' award, which recognised Mindware’s unparalleled professionalism and dedication in promoting the brand across the region.

“We have been given the outstanding opportunity to work with organisations with the highest level of professionalism and expertise, which has been driving our continuous success in the highly dynamic Saudi Arabian computer market,” said Wael Waheed, business unit manager - Dell, Mindware.

"With the support of our Saudi network, comprising of highly competent and experienced channel partners, we are positive that we will be able to hit our target for Dell in the Saudi market," he noted.

"We believe that our strong long standing relationship with a globally renowned company such as Dell is in itself a testament to our capacity as a distributor, and we are aiming to further strengthen our collaboration with them in the future," he added.-TradeArabia News Service