Du, the UAE’s integrated telecom service provider, said it will sponsor all news bulletins on Arabian Radio Network’s (ARN) eight broadcasting stations thus paving a way to reach-out to its diverse customer base.

The region's fastest growing radio network and communications service, ARN boasts a diverse listenership base comprising Arabic speakers (Al Arabiya, Al Khaleejiya, Noor Dubai), English (Virgin Radio, Dubai Eye, Dubai 92) and South Asian languages (City 101.6 and HIT).

Since its inception, the network has evolved as a key resource for news and information to residents of the UAE.

Hala Badri, EVP brand & communications, du, said: “Radio is an effective mass medium and by sponsoring all the ARN news bulletins we will reach-out and strengthen the bond with our diverse customer base, wherever they may be located in the UAE."

"We look forward to a fruitful and mutually rewarding relationship with ARN," he added.

Mahmoud Al Rasheed, general manager, ARN, said: "We are extremely pleased with this new partnership, which will allow us to elevate the quality of the 15 news bulletins per day that we issue across all eight stations."

“In a fast-moving, dynamic society such as the UAE, it is essential that all residents are kept informed on domestic and international happenings, and we know that a sizable portion of the population relies on ARN for up-to-the minute updates.”

The Arabian Radio Network’s genre-specific programming is an amalgamation of news, music and information that is developed with a deep understanding of the region's diverse sensitivities and areas of interest.

ARN uses cutting edge technology and solutions including unique traffic management services, breaking news updates systems, active uplinks, SMS software and database management systems to cater to the interests of various segments of the audience.-TradeArabia News Service