Avaya, a leading provider of business communications applications, systems and services, will showcase its key communications solutions at the Middle East Financial Technology Exhibition and Conference (MEFTEC) to be held in Bahrain.

The event will run from February 10 to 11 at the Bahrain International Exhibition Centre.

The company will unveil communications solutions that allow financial institutions to maximize their existing resources and continue creating real business value in the midst of economic cut backs.

With financial institutions being one of the most affected sectors amid the current economic downturn, increasing productivity and reducing costs are the top priorities.

While many companies have reduced capital spending, they need to take precautionary measures to ensure the quality of their services is not being compromised.

“Financial institutions need to make sure that their clients’ expectations are being met – if not exceeded, especially during this economic downturn,” said Nidal Abou-Ltaif, vice president, Avaya – Emerging Markets.

“This is a crucial time - customers are more demanding, and this poses a challenge to institutions that have reduced their staff. It is crucial to enhance the productivity of current resources, and leverage existing and new technologies that reduce complexity and improve work operations.

Avaya solutions have a proven track record of success in the financial industry. Avaya communication technologies have enabled branch bank managers, risk and compliance officers, contact centre agents, and other professionals in the sector to work more efficiently.

In the Middle East, Avaya has deployed its solutions in institutions such as National Bank of Abu Dhabi, Commercial Bank International, Arab National Bank and Emirates Bank International.

Among the Avaya solutions to be presented at Meftec include Avaya Intelligent Branch Banking, Unified Communications, Video conferencing and Proactive Contact Centre Solutions.

The technology can automatically call customers, detect a live connection, and then ensure the right agent is instantly connected to the customer. Avaya IQ provides single analysis and reporting for contact centre intelligence.

These solutions, with added essentials such as voice quality and security, have resulted in improved employee-to-customer response time and employee efficiency.

“During this economic downturn, banks cannot ignore the advantages available today with real time collaborative communications. Much of this is a one-off investment and organizations can expect a significant ROI,” added Abou-Ltaif.-TradeArabia News Service