Fujitsu Siemens Computers has won the 2009 iF product design award for its Esprimo Mobile series notebooks and the Esprimo MA, a tablet PC design specifically for the health care sector.

The awards demonstrate that Fujitsu Siemens Computers’ investment in new and groundbreaking product design has been successful, said a company official.

"The iF product design award is a prestigious achievement within the design scene, and demonstrates that Fujitsu Siemens Computers’ initiative to create a new and consistent product design for its business portfolio has been effective," remarked Toni Koberling, responsible for design at Fujitsu Siemens Computers.

According to Koberling, Fujitsu Siemens Computers developed the design language for all consumer and business products in a two-year interdisciplinary project.

Two international design agencies, Ideo and Lunar, supported the internal design team as external partners.

Fujitsu Siemens Computers is Europe’s first computer manufacturer to define a consistent design language for all its product lines.

Koberling believes that product design must visualize the specific purpose of a product.

“For us, design is never a value in itself, but expression of a strong product character as well as the perfect execution of functionality aspects. That way, it mirrors our high standard with regard to usability we find in all our products,” Koberling noted.

“The award for our Esprimo Mobile series and MA proves that we once again were able to meet the professional and very specific requirements of the healthcare sector on the one hand, and the needs of a broad spectrum of business users on the other hand,” he added.

The International Forum Design decides the renowned iF product design award annually in November and presents the award to the winners on the first day of CeBIT in March.

Fujitsu Siemens Computers has been among the award-winners for years in a row.-TradeArabia News Service